Susie Orbach Article

Wow. The article written by Susie Orbach is a very good one. As i was reading it it almost gave me the chills. Its a pretty powerful thing that they are trying to do. I personally agree with it one hundred percent. I have seen some of the Dove commercials where the talk about "true beauty." They are all great and really powerful, every one of them iv seen has been creative enough and also compelling enough to really stick into my mind. My mom explained to me what kind of pressure girls are under now of days. Its just sick when you see shows like "extreme makeover" where it shows women getting major plastic surgeries, now here is a secret to all ladies: that isnt sexy. You may be able to get away with something small or not something easily visible, but atleast for me if i find out someone im interested in has had a lot of those sergeries, it is a turnoff to me. It is almost like the girl is willing to be fake in order to get something. Thats not a very appealing thing. Another thing that is "believed" sexy in todays time is being skinny. Like very skinny, i hate that about the fashion industry. I personally think that once you get to a certain skinniness it is unattractive. Being able to easily see your ribs and backbone is not pleasant. Believe me ladies that an adverage sized body can be the sexiest thing out there. Now, enough of that, Dove has begun this campaign in a really smart way. I like this article because it is written from someone that is behind the sceens, and directly influenced these commercials. The whole history behind how this campaign began is interesting too. I like that a common business believes they can take on and change a large cultural phenomenon in todays time. Its an empowering thought to think that anyone can make a difference. Also, because these problems hit close to home with me, because i have a family member who has gone through stages of very rough self image prolems and self esteem. Overall, props to Dove for doing these campaigns and i cant wait to see what the other companies that are getting involved with do to help this one larger ideal.